Okay, so we’ve got a quick post here. A product spotlight/food post. I spotted this in the CVS when I was buying
something and knew I had to do something on Fairy Tale Fandom about it. Three Bears brand instant oatmeal.
That’s right, a brand of porridge based on everyone’s
favorite English nursery tale about breaking-and-entering, petty theft and
destruction of property. Granted, as far
as branding goes, it does make more sense than the King of all the Britons
shilling flour (much respect to King Arthur Flour as a baking company,
though. Their branding is just weird).
And you have to admire how committed Three Bears is to the
reference they’re making. The slogan for
the product is “Just Right. Every
Bite.” Though, it seems to be a hook for
something they’re promoting as a health food.
The packaging boasts that it’s free from the top 8 allergens and that it
contains live probiotics. On the
packaging, they bring up the “just right” thing a few times. Even in the instructions, step three says “Use
more or less water for just-right thickness”.
They even get cute with a safety disclaimer. “Caution: Cup and cereal may be hot, but we
designed our cup with a bit of extra room at the top to keep your paws cool.”
So, I tried the apple spice variety and . . . it was
okay at best. Honestly, I wonder if maybe there
was too much spice, because I could barely taste any apple. Though, I’ll admit that I might be picky
about my oatmeal (which, I guess is fitting considering the story we’re
referencing here). I grew up with
Quaker’s instant apple and cinnamon, which still had some appreciable apple
taste to it. Nowadays, I prefer to make
plain oatmeal and then doctor it up myself.
Maybe someday I’ll write a post about how I’d make a bowl of porridge
that’s worth breaking into a bear’s house for.
Anyway, if you’re still interested, their website is
www.threebearsoats.com.
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